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Hi, I'm Tracy!

The founder of NHM


I’ve spent more than a decade working in media and marketing, helping businesses of all sizes grow their audience using creative marketing strategy combined with engaging media content -- video, photos and graphics.

A graduate of UC Berkeley with degrees in film and economics, I understand how creative visual storytelling and business development go hand in hand. Today, I create websites and engaging visual content for brands, and I write a fashion and lifestyle blog, T-Curate. When some friends enlisted my help to market their small businesses, I found my passion for working specifically with small businesses, and New Habit Media was born.

Not So Serious:

The 3 qualities that got me where I am today: Thick skin, thin skin, flexible skin.

Best career advise I’ve gotten: When everyone is going right, go left.

Favorite perk of the job: No regular schedule.

Worst pitfall of the job: No regular schedule.

Last thing I binge-watched: The West Wing.

Movie with a greatest ending: Amélie.

Cocktail of choice: Dirty Martini with Titos, extra dirty, shaken.

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what we do

Whether you’re looking to establish an on-line sales channel for your time-honored brick-and-mortar store or you’ve just created a virtual business and you need to attract clients, we develop and execute effective, creative marketing strategies tailored to the unique needs of your business -- all for an affordable price.

We understand small businesses run lean and don’t often have the budget to pay tens of thousands of dollars to a big creative agency. Our top-quality services are specifically tailored for the efficient small business. A one-stop-shop for all your creative needs, we produce high-conversion websites, create engaging branded images, and develop simple and effective strategies for reaching your specific target audience at a price you can afford.

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Why New Habit

At New Habit, we’re New Yorkers who get New York. We understand the culture of the city and of each individual neighborhood, and we put that knowledge to work for your business.

As a small business owner, I know your time is precious. Our team stays on top of the numbers and digital media trends so you don’t have to. Let us take social media, website maintenance and other marketing tasks off your plate so you can focus on operating your business.